Founder & MD
Chris Taylor
Decade in-industry before FC — project director, head of commercial, CCO. 3.1GW+ live projects led, 1.3GW+ closed in M&A. Currently also CCO of PX Group.
01 About FC
We come from inside the energy industry. So your story rings true.
We worked inside operators, developers, EPCs, and asset managers before founding Foundation Collective. We know the work because we did the work — which is the only reason the stories we help you tell can ring true.
02 Manifesto
Three minutes on why we built FC.
Chris on what's wrong with most energy marketing — and why we built a company to close the gap.
Placeholder · we'll record the proper founder cut for this slot.
The gap we built FC to close.
Every energy company has the same problem. The people who do the work — engineers, project directors, operations leads — rarely write the company's story. Someone in marketing writes it for them, in language that sounds like every other energy company in the sector.
The result: brand-safe, copyable, identical content. The work disappears under corporate gloss. Audiences can't tell anyone apart.
We built FC to close that gap. We sit beside the people who do the work, learn what they know, then help you tell the story in language the audience actually wants to hear. We're the marketing function the industry should have had built in — externalised on members' behalf, intake capped so every member gets depth.
03 Founder
Chris Taylor
Managing Director, Foundation Collective
3.1GW+live energy projects led
1.3GW+closed in M&A
10+years in-industry before FC
Chris spent a decade inside the energy industry before founding Foundation Collective — project director, head of commercial, Chief Commercial Officer. He has led wind, hydrogen, and CCUS projects through development, construction, and operations, and bought and sold gigawatts of energy infrastructure on both sides of the table.
We built FC because we kept watching well-run energy companies hire marketing partners who couldn't tell a development consent order from a final investment decision. The relationship was always backwards: the people who knew were the ones being asked. We fix that by knowing first — then helping you tell the story.
04 The team
Small by design.
Every member gets the same team across strategy, content, and production. Same faces every shoot, every storyboard, every quarterly review.
Operations Manager
Judith Taylor
Account management, delivery, and operations. Most members' first point of contact and the person making sure work actually lands.
Creative Director
Daniel Young
Creative oversight across every member. Pushes for the bold hook over the safe one, the human moment over the corporate line.
Growth & Commercial Director
Stuart MacDonald-Butler
Joined from Maraen. Owns membership growth, prospect qualification, and the commercial side of the practice.
Creative Lead
Blair McGinigal
Creative direction on hero films, brand and editorial work. Translates strategy into the actual thing that gets made.
Head of Cinematography
Calum McCready
Owns the visual quality bar. Filmed in 10+ countries with us, often on platforms most agencies will not go near.
Design Lead
James Paylor
Brand systems, art direction, finished design. The person making sure work looks consistent across film, social, and print.
Head of Digital
Andy Hawkes
Web, performance, and the technical side of how content actually reaches audiences. Hooks our work into the rest of the funnel.
Membership, not hourly billing.
FC is a membership practice, not an agency. Members commit to an annual partnership and get a dedicated team across strategy, content, and production — the same team, every month, learning your business deeper as the year goes on.
Membership is capped. We will not take on a member unless we believe we can do the work properly, which is why we ask prospects to apply rather than just buy. The trade-off is depth — we sacrifice scale to be useful.
- 01You apply. We assess fit on the work, the sector, the chemistry. We tell you within a week.
- 02If we proceed, we run a discovery against the Restate Framework. Origin, Tension, Credibility, Voices, Architecture, Trajectory.
- 03From there we build the year's content architecture and start producing — hero films, social, advisory, design, the rest.
Ready when you are
Let's restate your story.
Tell us what you're building and what's not landing. We assess fit within a week — and we'll tell you honestly whether membership, a project, or Restated is right for you.